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#1 29-09-2018 07:38:34

Date d'inscription: 26-04-2018
Messages: 241

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OVER half of Chinese households think housing prices are too high and more than a quarter worry these will rise more Cheap Hurricanes T-Shirts , a central bank survey showed, adding to views authorities may have to take more property cooling measures even at the risk of dampening economic growth.

The survey by the People’s Bank of China, published yesterday Cheap Hurricanes Hoodie , found 52.2 percent of urban households believed housing prices were “unacceptably high” in the first quarter.

That was a slight decline from the previous quarter but higher than in the first three months of 2016.

Also yesterday, a PBOC official said the central bank has advised banks in its annual guidance, which is usually not published publicly Custom Hurricanes Jerseys , to appropriately adjust mortgage lending policies in 2017 to match local housing conditions.

The official said banks must strictly abide by city-based credit policies and strengthen supervision over source of funds for property down payments.

In the guidance, PBOC asked banks to adjust measures such as their down payment ratios, discounts to mortgage interest rates Cheap Hurricanes Jerseys , and the maximum period allowed to pay back mortgages, the official said.

China’s red-hot property market picked up pace in February after price gains had slowed in the previous four months, in spite of a raft of new government curbs aimed at tempering speculative demand.

The PBOC survey showed 27.2 percent of households expect housing prices to rise in the second quarter. Despite steep prices Teuvo Teravainen Hurricanes Jersey , 22.9 percent of households plan to buy properties in the next three months, 2.8 percentage points more than in the January-March period.

Two separate PBOC surveys, also released yesterday Jaccob Slavin Hurricanes Jersey , showed banks and businesses became significantly more optimistic in the first quarter as China’s economy showed signs of improvement.

The percentage of bankers feeling confident jumped to 64.9 percent in the first quarter, from 53.7 percent in the preceding three months, one survey showed. However Victor Rask Hurricanes Jersey , 20.3 percent of bankers said monetary policy was “relatively tight” in the January-March quarter, up from 5.7 percent the previous quarter.

According to the survey, business confidence among entrepreneurs improved notably in the first quarter Scott Darling Hurricanes Jersey , to 61.5 percent of respondents from 54.1 percent in 2016’s fourth quarter.

by Peter Mertzn, Gao Shan

LAS VEGAS, the United States, March 9 (Xinhua) -- Chinese multinational construction equipment makers believe that their top obstacle in entering the U.S. market is brand recognition, as they are not well known in the country.

"I've never heard of them," said Barry Hubscher, 56, a distributor and seller of construction equipment in Chicago, the third largest city in the United States.

When given the names like Sany, Zoomlion and XCMG, Hubscher drew a blank.

Sany Heavy Industry Co., Zoomlion Heavy Industry Science & Technology Development Co., and Xuzhou Construction Machinery Group Co. (XCNG) are the top three Chinese manufacturers, and among the top 10 global heavy equipment sellers with combined sales of some 20 billion U.S. dollars.

Hubscher told Xinhua Thursday, "Cost and dependability are my two biggest concerns," adding that services and financing were also important.

"But if the margins are tight, I'm sticking with the American brand."

Branding could be the biggest obstacle facing Chinese companies in the highly-competitive U.S market, and their marketing efforts are steering toward a more traditional model to gain name identification.

"I don't think our industry relies on social media like other businesses," Sany America's Marketing Director Tim Rogers told Xinhua.

"The guy sitting in the cab might use Facebook, but other platforms like Twitter, Snapchat, and Instagram, are probably not in his wheelhouse," Rogers said.

Rogers was recruited by Sany last year to beef up its social media marketing efforts that most American businesses employ daily.

Rogers' unique approach involves a hybrid of traditional marketing with targeted new media applications.

"Perhaps the Chinese have not recognized the fact that the names Caterpillar, Komatsu, Hitachi, Case, and John Deere, are super entrenched here," Hubscher noted.

"It might take a reboot to acclimate Americans to the Chinese players," Hubscher said.

Rogers agreed.

"There are valuable and effective ways Sany can utilize New Media," Rogers told Xinhua, pointing to Youtube videos as an effective way to introduce Sany products.

Rogers also said "old school" branding via traditional media marketing was critical toward allowing social media to perform, such as targeted advertising.

"Without name recognition I'm starting at ground zero ... or below," he told Xinhua.

U.S. construction and mining equipment maker Caterpillar and Japan's Komatsu Equipment Co. both tapped social media to promote their brands and products, but Rogers noted that both had been American players for decades.

And with annual sales of 25 and 15 billion dollars respectively, the two global leaders in construction equipment sales had advice for the Chinese to heed.

Caterpillar, the industry leader, was considered the standard bearer for branding, marketing and social media success in the heavy equipment world.

The 91-year-old Illinois company relied heavily on social media channels such as Facebook, Twitter, YouTube and LinkedIn.

These New Media platforms were called "powerful tools that allow us to connect with our customers, investors, potential employees and fans," the company's website claims.

"We've been in this market for almost 50 years," said Raleigh Floyd, Komatsu America's Director of Public Relations, "But never dismiss the impact of social media."

Like Rogers, Floyd was recruited by Komatsu for one reason - his experience and acumen in Internet marketing.

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